New York K-Brand Expo, International Beauty Industry Trade Association & Korea Federation of Small and Medium Business Co-hosted by Korea Beauty Hall, K-beauty exploded in popularity with on-site support for Korean-Americans

At the ‘K-Brand Expo’ held at Pier17, New York, USA from September 20th to 21st of last year, Korea’s excellent SME products performed extensive marketing with President Yoon Seok-yeol attending the United Nations General Assembly in New York and achieved great results. raised The K-Brand Expo served as an opportunity to inform buyers of promising items such as K-Food that captivated the taste buds of the world and K-Beauty that grew rapidly based on the Korean Wave.

This expo is aimed at connecting 120 small and medium-sized enterprises (SMEs), which are having difficulties in finding overseas buyers, with overseas distributors, by six Lotte distribution companies, including the Ministry of SMEs and Startups and Lotte Home Shopping. It is a win-win program.

The International Beauty Industry Trade Association (Chairman: House Yoon) and Korea Federation of Small and Medium Business (Chairman: Kim Ki-moon) co-hosted the ‘KOREA-US SMEs go TOGETHER’ event hosted by the Ministry of SMEs and Startups. Supported 1:1 B2B export consultation to expand entry into the US market.

In particular, the K-Beauty makeup show held during the event by the International Beauty Industry Trade Association and the Korea Federation of Small and Medium Business received great response from local buyers in the United States. In the makeup show titled ‘Love K-Beauty’, director Cho Seong-ah, who is famous as the first-generation makeup artist in Korea and the representative of the company participating in the export consultation (CSA Cosmic), displayed various skin care products from the companies participating in the expo as well as their own makeup cushions. ‘Ten minute makeup’ was introduced as a makeup technique that does not miss the beauty of everyday life in a short time.

President Kim Ki-moon, chairman of the Federation of Small and Medium Business Federations, and Yoon Ju-taek, chairman of the International Beauty Industry Trade Association, who visited New York in time for President Yoon Seok-yeol’s attendance at the United Nations General Assembly in New York, checked in advance on corporate support. .

In particular, Kim Ki-moon, chairman of the Korea Federation of Small and Medium Business, encouraged the participating companies by saying that he would make efforts to support research in various fields with active interest in the overseas expansion of cosmetic beauty companies.

Editor Junbeom