2023 Cosmoprof Las Vegas, North America, more multinational participating companies through integrated operation… What is the real-time on-site situation?

2023 North American Cosmoprof Las Vegas was successfully held at the Las Vegas Convention Center (LVCC) in the United States from July 11 to 13 (3 days), local time in the United States.

 In this 2023 North American Cosmoprof Las Vegas, International Beauty Industry Trade Association IBITA Chairman Yoon Juk-taek performed 80 IBITA Korean pavilions and established a bridgehead for K-Beauty to enter the North American market. It was successfully carried out in cooperation with the network.

especially. At the Cosmoprof 20th anniversary show event in North America, the winners of the 2023 Cosmoprof Award will be announced, and the three companies that participated in the IBITA Korean Pavilion, which were confirmed as finalists on the day, will advance to the finals in fierce competition with more than 1,000 global companies, advancing the beauty industry. was seething with anticipation.

The Korean companies participating in the 2023 North American Cosmoprof Awards with amazing finalists IBITA that caught our attention are as follows.
Packaging Design & Materials Category:
▶️TAEYANG RENEW INC. (South Korea)
Green & Organic Category:
▶️RESALTZ (South Korea)
Make Up & Nail Products Category:
▶️MONOGLOT HOLDINGS INC. (South Korea)

Three companies that participated as IBITA pavilion accomplished the splendid feat of advancing to the finals as Korean representatives. These winners will receive great benefits such as news introduction and publicity to buyers on the Cosmoprof website, which has 300,000 customers.

This exhibition, which was held at the Las Vegas Convention Center (LVCC) for the 20th time this year, was operated jointly with the Cosmopac sector, and the number of visitors was expected to be more than 40,000, with more than 100 countries participating. Meanwhile, it was found that about 35 companies participated in the Korean Pavilion sponsored by the government.

International Beauty Industry Trade Association IBITA Chairman Yoon Ju-taek formed a booth participation group of about 80 booths from Korea IBITA pavilion and related organizations such as Chungbuk, Daegu, Gyeongbuk, Gangnam, trade associations, etc. It’s drawing attention.

In particular, about 50 delegations from 19 countries, including France, England, the United States, Spain, Germany, and Japan, of the GCC (Global Cosmetics Cluster) participated in the Las Vegas Cosmoprof exhibition as a North American mission program, touring the IBITA Korean Pavilion, exchanging information, and While observing, it created a place of exchange with famous big buyers from all over the world. 

IBITA Chairman Yoon Ju-taek, chairman of the GCC event planning committee, supports exports through practical and continuous global networks, such as supporting the submission of excellent Korean products to famous congresses such as France, England, Spain, and Japan, and recommending excellent companies to overseas groups. receiving praise from the

Meanwhile, IBITA, as the representative of the Korean Pavilion of the world’s best Italian Cosmoprof, organizes and operates IBITA pavilions for all Cosmoprof overseas series. In particular, Italy’s Cosmoprof Bologna has been selected as a co-operating organization along with KOTRA, and is promoting in advance through KOTRA’s network in 116 countries. 

IBITA Chairman Yoon Ju-taek serves as the Korean representative of large overseas distribution groups (Europe LBW Group, GCC Group, Middle East FCI Group, BPC, etc.) and supports the process of selection, evaluation and recommendation of products of exhibitors participating in excellent overseas exhibitions held by IBITA. It is creating a good response in the industry with practical corporate support such as

IBITA, the International Beauty Industry Trade Association, which represents Korea’s collective pavilion, has achieved great results at relatively low cost with the best location for each item sector, sophisticated design suitable for the exhibition, invitation of buyers, and the sincere and prompt work of the IBITA support team and customer response. The efficient operation of Olli was evident, said the participants in the exhibition. Meanwhile, due to the friendly relationship with the US, this year’s counseling performance is expected to rise to about 20 billion dollars or more.

IBITA Chairman Yoon Ju-taek revealed his thoughts on government support-related organizations for overseas exhibitions, saying, “The government support center must select the host company fairly, and there is no unilateral push-and-go type of support selection or double support between ministries for a biased and unverified exhibition. In particular, there was a precedent that caused confusion about the double support between ministries in the selection of promising exhibitions this year, so there is great concern in the related industry that there will be great confusion in overseas exhibition support projects in the future. In addition, he said that he is aware that various organizations are interested and are closely watching the selection of exhibition organizers so that the government support project can provide even benefits to companies in each specialized field.

An official from the Las Vegas Cosmoprof organizer said, “This year, Las Vegas Cosmoprof was integrated with the Cosmopack sector, so the area was somewhat reduced, but the number of buyers rather increased. is going to be reborn as a big event.”

Editor Miso