Dubai Derma 2023 achieved more than 2.2 billion AED in both direct and indirect trade volume, creating a boom in entering the Middle East.
The reason why Dubai, the United Arab Emirates, is emerging as an important IT and beauty health market and trading hub is that the average age in the Middle East is under 25, the lowest in the world. In fact, it can support the fact that the majority of the population living in Dubai is active in using new technologies and smart devices, and that interest in beauty health has increased with quick information.
The 22nd Dubai World Skin, Laser Conference, and Exhibition (Dubai Derma 2023), held at the Dubai World Trade Center (DWTC) from March 1 to 3, ended with record results in direct and indirect business trade transactions of more than 2.2 billion AED.
The event attracted more than 24,000 visitors from 114 countries, and more than 500 companies from 26 countries and 1,440 international brands from global companies were displayed. In addition, 340 international experts organized seminars for 360 science sessions, held 80 professional workshops, and presented 90 digital poster presentations by international experts focusing on various developmental innovations related to plastic surgery, lasers, beauty dermatology, and anti-aging.
Named the largest exhibition ever at the Dubai Derma Fair, the exhibition highlighted the excellence of Dubai, a leading international city with information exchanges and B2B trade deals by forming network partnerships with links to major beauty and aesthetic industries. In particular, this exhibition has established itself as a representative major exhibition of UAE as an important leader in global medical and scientific beauty.
Mr. Youn Joo-taek, chairman of the International Beauty Industry Trade Association, established and operates the IBITA-BPC Joint Support Center in Dubai in March 2018 by signing a business agreement with the UAE government to resolve export barriers to MENA in the Middle East and provide comprehensive support for halal certification and licensing.
At the Dubai Derma Fair, about 60 Korean companies from IBITA Korean Pavilion and othter 110 Korean participants, including individual halls, all achieved even results and delivered a message of hope to the overseas export market in the first quarter, recording a re-entry rate of more than 85% in 2024.
IBITA has established a Dubai IBITA-BPC corporation with UAE to continuously develop cooperative relations with UAE by establishing a corporation, legal representation, licensing, halal certification, business matching, market information provision, and local network creation.
“We will actively support the Dubai BPC Korea Small and Medium Business Support Center, which was established for small and medium-sized Korean companies considering entering the Middle East and MENA by utilizing the IBITA BPC joint corporation established in Dubai in 2021,” said Youn Joo-taek, the Chairman of the International Beauty Industry Association.
“With the continued cooperation of the IBITA Korean Pavilion, we are pleased to launch the largest event in the Middle East, North Africa, and Central Asian Continent of India, which is fully committed to providing the latest scientific information and innovation in dermatology, skin care and laser, and we promise to continue to develop family relationships with IBITA” said ,Excellency Amb. (Dr. Abdul Salam Al Madani) of INDEX holding.
The 23rd Dubai Derma will be held from March 5 to 7, 2024, and application inquiries can be made at 02-6268-2606 Dubai Derma.
Editor Miso
