Significant reduction in Korean beef consumer price, stabilization of farm management and relief of consumer price burden
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Park Beom-soo, Vice Minister of Agriculture, Food and Rural Affairs, inspected the status of the Korean beef discount event at Hanaro Mart in Yangjae-dong, Seoul on Friday, July 19.
The online and offline Korean beef discount event during the summer vacation season, which will be held from July 18th to 28th, is held by Nonghyup Economic Holdings, It is carried out on a large scale nationwide in cooperation with the Korean Beef Association and the Korean Beef Fund.
Vice Minister Park ensured a higher consumption promotion effect than the Korean beef purchase suggested by some to stabilize the supply and demand of Korean beef, and focused on large-scale discount events that benefit both Korean beef farmers and consumers and Korean beef raw material support projects for catering and processing companies. It was announced that it would be promoted.
In addition, Nonghyup officials will strengthen wholesale and retail price linkage, continuously provide recommended selling prices to Nonghyup affiliated stores nationwide to encourage private distributors to reduce prices, and utilize their own budget to hold large-scale Korean beef consumption promotion events. He urged Nonghyup stores to strengthen their price leadership function by holding them periodically.
Editor. Seyeong Hong