Generation Z foreign tourists go to Seongsu instead of Myeong-dong… Trend changes after the pandemic

Through the corona pandemic, it was found that Seoul’s tourism business district has diversified from Myeong-dong, Dongdaemun, and Hongdae to Apgujeong and Seongsu.

CJ Olive Young says Apgujeong and Seongsu are emerging as new commercial districts as foreign tourists from Generation Z (born in the mid-1990s to 2000s), who encountered Korea through K-content, plan their trips through YouTube and Instagram instead of guidebooks. the day said

This trend was reflected in the popular products of Olive Young stores in each commercial district.

Foreign tourists found a lot of domestic small and medium-sized and new brand products at Olive Young stores, but popular products differed by commercial district.

In stores in new commercial districts such as Apgujeong and Seongsu, new color brands, functional cosmetics, and beauty accessories, etc., were popular among Generation Z brands.

This is because Generation Z, who came across K-pop idol makeup methods through Instagram, found related products at Olive Young.

On the other hand, in traditional commercial districts such as Myeong-dong and Dongdaemun, many family tourists visit, and basic cosmetics and mask packs sell well.

An official from Olive Young said, “Korean cosmetics brands that are sensitive to trends are receiving good responses as they are introduced on social media.” “We will continue to discover new brands with excellent product quality and introduce them to global customers.”

(Source : Yonhap News)