International Beauty Industry Trade Association was praised that they organized the operation of IBITA and BPC’s first joint special promotion center at Dubai Beauty World 2022.
IBITA consisted of about 40 IBITA-Korean Pavilion companies at the 26th Beauty World Middle East in Dubai, the United Arab Emirates, and closed after a three-day run from October 31 to November 2 last year.
More than 1,400 companies from 65 countries participated in the Beauty World Middle East, the largest cosmetics beauty exhibition in the Middle East, and it was divided into nine main themes: machinery, packaging, raw materials and manufacturing halls, perfume and fragrance compound halls, cosmetics and personal care centers.
In particular, what drew attention in this exhibition was the joint special promotion center between IBITA and Dubai BPC. Dubai’s local IBITA&BPC invited Dubai and Middle East buyers (Saudi, Egypt, Qatar, etc.) and Middle East buyers during the exhibition, and all participants from France, the United States, and the United Kingdom praised them. In particular, it attracted a lot of attention from invited buyers in the Middle East and MENA region, and Dubai Beauty World organizers continued to ask for IBITA&BPC’s cooperation and support and thanked IBITA&BPC for inviting most Middle East buyers.
In addition, the exhibition led to various side events, with new regional trends such as beauty tech, sustainable development, e-commerce, and startup experts also sharing insights through various seminars.
UAE Dubai (BPC&IBITA) seeks to trade products in the MENA region 2. Legal representatives of product manufacturers and exporters 2. UAE halal certification authorization consulting services for product compliance in MENA region 3. Legal and technical support services for foreign companies to access the Middle East market 4. Trade Fair and Korea’s ME commerce platform 5. Korea University, including technology development and business investment support (BPC request items).It will provide services and export support for Korean products that can help SMEs conduct trade to the Middle East.
Meanwhile, Youn Joo-taek, the chairman of the International Beauty Industry Trade Association (IBITA), said, “Based on the 2022 Dubai Beauty World Cosmetics Beauty Fair, we will actively support the continued development of Korean Pavilion in 2023 as a joint KOTRA government-supported agency in 2023.” For more information, please contact the IBITA Middle East MENA Business Team of the International Beauty Industry Trade Association at 02-6268-2606.
Editor Junbeom
