‘Inssa’ from Russia’s Maritime Province took on the role of product ambassadors in Gangwon-do.

It is a time when the actions of a local organization that uses a crisis as an opportunity are attracting attention. Gangwon Special Self-Governing Province is focusing on promoting local products by gathering ‘influencers’ from Russia’s Maritime Province.

The Gangwon Special Self-Governing Province Russia Office boasts that products such as medical devices, cosmetics, food, and household necessities produced in the Gangwon region are excellent in price and quality, and held the first ‘SNS Gangwon Sales Group’ on the 27th to strengthen promotion of the Russian market. ‘ A launching ceremony was held.

‘Gangwon Style’ (SNS Gangwon Sales Team) will focus on promoting products produced in Gangwon Special Self-Governing Province and will be responsible for content production activities using various SNS media platforms such as YouTube, Instagram, and VK. This is said to be a participatory creative challenge to promote Gangwon Special Self-Governing Province.

Through the “Gangwon Style” inauguration ceremony, the Gangwon-do Russian headquarters established a grand festival for insiders in Russia through the active participation of influencers and the MZ generation with global influence to communicate with Gangwon-do, and spread positive influence to Gangwon-do residents. They said they plan to promote empathy and communication for trade with Russia and support for businesses in the province.

Regarding this, Lim Hyeong-jun, head of the Russian headquarters of Gangwon Special Self-Governing Province, said, “We will expand the influence of influencers by reflecting the local market situation, and local influencers will directly participate in content creation and promotion of Gangwon-do and local products to increase product sales of companies in the province.” “We plan to maximize and strengthen trade cooperation with the Maritime Province,” he explained.

Editor. Seyeong Hong