Korea Tourism Organization promotes revitalization of areas with declining population through ‘2024 BETTER里’ project
The Korea Tourism Organization announced on the 21st that it will promote the ‘2024 BETTER里’ (2024 Battery) project with the goal of reducing population and revitalizing underdeveloped regional economies. This project will be carried out for four local governments, including Jecheon-si and Danyang-gun in North Chungcheong Province, Andong-si and Bonghwa-gun in North Gyeongsang Province, and 20 startups in Korea will participate.
‘2024 BETTER里’ is a project in which tourism venture companies and related startups cooperate to encourage continuous visitation and residence by applying various business models such as accommodation, content services, mobility, and local business to the region.
In Jecheon and Danyang, North Chungcheong Province, ‘Guerrillaz’, which renovates outdated accommodations and allows young people to stay for long periods of time, ‘Fair Play’, an outdoor travel application (app) with influencers, and ‘Where’, a map-based global adventure community, etc. We are planning this project.
The selected company said it plans to directly implement the idea of overcoming local extinction through tourism in the field starting in the second half of this year.
Editor. Seyeong Hong
