K-Food export One team! Large companies also actively participate to expand exports of small and medium-

Kwon Jae-han, Director of Agricultural Innovation Policy at the Ministry of Agriculture, Food and Rural Affairs (Minister Song Mi-ryeong, hereinafter referred to as the Ministry of Agriculture, Food and Rural Affairs) held a ‘coexistence between large and small businesses’ to expand K-Food exports at the aT Center in Yangjae-dong, Seoul on Tuesday, May 21. A meeting was held with participating (planned) companies in the ‧Collaboration Model’.

  The ‘Large-Small Business Coexistence and Collaboration Model’ is intended to foster small- and medium-sized export companies with high export potential by supporting the overseas marketing activities of small and medium-sized businesses by utilizing the overseas networks and distribution networks of large companies.

  At this meeting, GS Retail, Samyang Round Square, Samyang Ani, Samsung Welstory, Lotte Chilsung Beverage, and CJ CheilJedang attended the meeting and discussed with the attendees the win-win and collaboration models that each company is currently pursuing or reviewing. discussed.

  First, GS25, which opened its 500th overseas store in January, plans to collaborate with small and medium-sized businesses to introduce K-desserts to young consumers in Vietnam and Mongolia. GS25 is collaborating with Bongttang, a small and medium-sized company popular in Korea for its pretzel donuts, and aims to launch a product that suits local tastes within the first half of the year.

  Subsequently, Samyang Ani, an affiliate of Samyang Round Square, entered excellent domestic small and medium-sized businesses’ products into the ‘K-Food Online Select Shop’, a Chinese online mall Korean food store scheduled to open in the fourth quarter of this year, through collaboration between affiliates, and made stir-fried chicken. We plan to promote Samyang’s popular products, such as noodles, and partner foods.

  Lotte Chilsung Beverage presented a promotion and sales plan in the form of ‘mak(geolli)-sa(ida)’, which is a mixture of cider and small and medium-sized makgeolli in China. Samsung Welstory established a consortium with excellent small and medium-sized companies to provide professional consulting necessary for K-Food exports, including marketing, research and development (R&D), and food safety, and presented a collaboration model to expand export channels, and CJ (CJ) CheilJedang introduced its plan to expand overseas the collaboration it is pursuing domestically with small and medium-sized businesses.

  The government also plans to provide policy support to further expand exports of small and medium-sized businesses’ products and processed Korean agricultural products by using the overseas distribution networks of large corporations.  ^▲ Support for localization of small business products such as packaging design and prototype development to suit export market conditions,  ^▲ Support for overseas joint marketing with major overseas distribution stores to develop sales channels for small business products,  ^▲ Social networks such as the K-Food Challenge We plan to promote (SNS) and online and  ^award excellent collaboration models by establishing a new ‘Win-win and Collaboration Award’ at the 2nd ‘K-Food ^{+ Export Tower’ scheduled to be awarded at the end of this year.}

  Kwon Jae-han, Director of Agricultural Innovation Policy, who presided over the meeting, said, “Last year, based on public-private cooperation, including the operation of the ‘K-Food ⁺ Export Expansion Promotion Headquarters,’ despite difficult conditions such as the global economic downturn, the agricultural food and forward and backward industries achieved the highest ever export performance of $12.13 billion (91.6 for agricultural and food products, 29.7 for forward and backward industries). This year, in order to expand the export territory of K-Food and promote mutual growth between large and small businesses, we will continue to discover win-win and collaborative models between large and small businesses and provide various products to help K-Food grow into a representative export item. “We plan to pursue support,” he said.

Editor Miso