In 2024, Cosmoprof in Las Vegas, North America, operates an integrated Korean pavilion in name and reality, including ‘IBITA Korean Pavilion’ in Gyeongbuk, Chungbuk, Daegu, and Bucheon.
– IBITA Korea Pavilion, which attracted the attention of buyers from around the world, including the Americas, due to the K-beauty craze, expected to see a significant increase in export consultation performance of over 120 million dollars compared to the previous year
International Beauty Industry Trade Association (IBITA) Chairman Yoon Ju-taek organized the IBITA Integrated Korean Pavilion with about 60 companies at ‘2024 Cosmoprof North America Las Vegas’ to support domestic cosmetics and beauty companies in pioneering overseas beauty markets. participated.
In the overseas expansion of K-beauty, we cooperate with companies from all over the country, including Seoul, Gyeonggi, Incheon, and Busan, as well as Gyeongbuk, Chungbuk, Daegu, and Bucheon, to form an integrated Korean pavilion to provide overseas export support. Buyers for the IBITA Korean pavilion participated from all over the country. The attention of global beauty buyers was focused on the IBITA Korea Pavilion as special support such as matching was provided.
The International Beauty Industry Trade Association (IBITA) has been organizing and operating the IBITA Korean Pavilion with excellent domestic companies every year for 14 years, and has been receiving favorable reviews for its high-quality booth design, safe logistics delivery, and thorough management of participating companies.
Meanwhile, an official from the organizer said that the 2024 North American Las Vegas Cosmoprof is expected to attract more than 30,000 visitors from 113 participating countries.
In particular, as a result of last year’s consultation, the majority of the 80 companies that cooperated with IBITA achieved even results, including approximately USD 12 million in Gyeongbuk, and achieved export consultation results of USD 98 million. This year, at least USD 150 million in export consultation was achieved. I’m looking forward to it. In particular, in 2024, an integrated Korean pavilion will be formed with Gyeongbuk, Daegu, Chungbuk, and Bucheon, forming an integrated Korean pavilion of IBITA, a national company in name and reality, attracting great interest in trade exchanges from other foreign institutions and organizations, including the organizers.
IBITA Chairman Yoon Ju-taek said, “We are working as the Korean representative department of GCC (Global Cosmetics Cluster) in cooperation with large overseas distribution groups (Europe LBW Group, Index Group, Middle East FCI Group, BPC Group, etc.), and we are promoting domestic companies’ products at overseas exhibitions hosted by IBITA. “We are doing our best to thoroughly support and cooperate by recommending customized buyer matching for brands and providing special opportunities to companies participating in the IBITA Korean Pavilion such as conferences and forums, which has served as an opportunity for further development.”
The 2024 North American Las Vegas Cosmoprof was held for three days from Tuesday, July 23rd to Thursday, July 25th, at the Mandalay Bay Convention Center in Las Vegas, USA, with the venue changed to its original location. Cosmoprof in North America started in 2003 and is celebrating its 21st anniversary this year, establishing itself as one of the world’s three major cosmetics beauty exhibitions along with Cosmoprof in Bologna, Italy and Cosmoprof in Hong Kong. IBITA is also the representative office of the Korean pavilion of Cosmoprof in Italy.
Cosmoprof in North America is a historic event attended by large-scale buyers in the Americas every year. The innovative cosmetics technology of domestic companies has received great reviews from visitors, and the export consultation performance has been renewed every year. Through IBITA, it is already expected to participate again next year. There were many domestic companies that expressed their intention to participate in the exhibition. If you contact the IBITA Overseas Exhibition Team (02-6268-2606), you can receive free consultation information on promising overseas exhibitions in 2025.
“This exhibition is an important opportunity to promote the excellence of Korean cosmetics technology and brands by participating in the North American market, which is passionate about K-beauty,” said Team Leader Gyu-yeon Yoon, who is in charge of the Korean pavilion at the 2024 North American Cosmoprof IBITA in Las Vegas. “Based on our know-how so far, we are thoroughly checking the preparation stage for participation and will do our best until the end to focus and support domestic companies so that they can achieve good results,” he said.
In addition, Team Leader Yoon said that IBITA is currently recruiting for the ‘2025 Miami Cosmoprof’, one of the 2025 Cosmoprof series. In addition, by contacting IBITA, you can receive detailed information on participation in promising overseas exhibitions in 2025, so you can plan for next year in advance. He added that it would be helpful.
Editor. Seyoung Hong
