Participating in ‘Gangwon 2024’ to promote Korea’s charm to youth around the world
The Ministry of Culture, Sports and Tourism (Minister Yoo In-chon, hereinafter referred to as the Ministry of Culture, Sports and Tourism), together with the Korea Tourism Organization (Acting President Seo Young-chung, hereinafter referred to as the Corporation), will hold the ‘2024 Gangwon Winter Youth Olympic Games (hereinafter referred to as Gangwon 2024)’ period (January 19 to February 1). , operates a Korean tourism promotion center in the cultural experience area around the Gangneung Hockey Center to promote the charm of Korean tourism to about 1,900 youths from over 80 countries around the world who participated in the tournament.
Introduction to Korean tourist attractions, virtual reality content experience , photography using traditional props , tourist convenience service information
In celebration of the ‘2023-2024 Visit Korea Year’, the Korea Tourism Promotion Center directly and indirectly promotes the charms of Korean tourism, such as virtual reality (VR) content where Hallyu stars introduce Korean tourist destinations such as Jeju and Busan, and photo shoots using traditional Korean props. made it possible to experience it. In addition, to help foreign youth easily find Korean tourism information, various tourist convenience services such as 1330 tourist interpretation and the multilingual tourist information website ‘VisitKorea’ are provided, and various promotional videos introduce beautiful tourist destinations and Korean Wave contents in every corner of Korea. is also screened. In particular, guides who can speak foreign languages such as English and Chinese are placed to help visitors enjoy the tour.
Finnish biathlete Agatha, who visited the promotional center, said, “I was most impressed by the Korean tourism virtual reality (VR) content experience introduced by a Korean Wave star. “I am planning to travel to Korea next week, and it was nice to be able to experience Korea in advance,” he said.
In addition, 34 famous Malaysian content creators (influencers) and journalists who visited Korea to promote Korea as a winter tourist destination on the occasion of ‘Gangwon 2024’ attended the opening ceremony of the competition (January 19) and visited the Korea Tourism Promotion Center. ViVian Liu Siew, who covers travel and Korean Wave content, said, “I experienced various winters in Korea, including the Olympic opening ceremony and ice fishing. “It was great to be able to experience a lot of snow that cannot be enjoyed in Malaysia, and I want to visit Korea again next time,” he said, conveying the vivid Olympic scenes and the charm of the Korean winter experienced before and after the Games through SNS.
Kim Geun-ho, Director of Tourism Industry Policy at the Ministry of Culture, Sports and Tourism, said, “‘Gangwon 2024’ is a great opportunity to broadly experience our culture and promote the charm of Korean tourism to athletes and visitors visiting Korea from all over the world.” “We plan to expand our policy capabilities to promote K-culture and the charm of the region,” he said.
Editor Miso
