Rain boots are popular before the rainy season… Variety of colors and lengths

With the rainy season approaching, more people are looking for rain boots.

Fashion platform W Concept announced on the 31st that sales of rainy season items such as rain boots and aqua shoes from the 1st to the 30th of this month increased more than 15 times compared to the same period last year.

The best-selling item was rain boots, which increased sales more than 20 times during this period.

Not only women but also men have been looking for rain boots, and as colors and designs have diversified, it can be interpreted as an effect that consumers who already had rain boots started to purchase additionally.

Women preferred pastel yellow products, while men preferred medium-length black boots.

In addition, sales of aqua shoes such as Crocs (275%) and umbrellas (165%) also increased.

W Concept decided to hold a rainy season product exhibition from the 5th to the 18th of next month, as there are observations that precipitation may increase due to the El Niño phenomenon, especially this year.