Mexico Beauty Expo EBS (Expo Beauty Show), soaring demand for color, skin care, and men’s care products, IBITA-Korean Pavilion recruiting participants
The Mexico Beauty Exhibition (EBS Mexico), which will be held from October 22 to October 24, 2023, has been going on for over 20 years since 1997, and is the largest cosmetics beauty exhibition in Mexico and Latin America. The 2022 exhibition was held offline and despite the corona situation, it was successfully held , and it was mentioned that it was a Mexican beauty exhibition that satisfied all participating companies .
In particular, the EXPO BEAUTY SHOW opened successfully despite the COVID-19 situation with about 25,000 visitors from 500 offline exhibitors participating in various beauty-related products such as hair care products, nail art, spa products, and cosmetics.
In this exhibition, product promotion and demonstration, promotion of various beauty services, and various educational programs, the atmosphere at the site was full of lively events as in previous years. During the exhibition, a total of 18 programs, 12 seminars, A total of 12 makeup shows were held, and many visitors focused their attention as they were able to grasp the latest trends in the global beauty industry.
In addition, through the exhibition, not only B2B consultations to search for business partners, investors, and buyers, but also B2C on-site sales were actively conducted.
One peculiarity is that the Mexican beauty exhibition can also sell products on site, B2C on-site sales, so promoting products to local visitors and preparing for sales at the same time will be helpful to exhibitors, the official said.
Looking at the proportion of exhibitors in the exhibition, hair 35%, cosmetics 20%, nails 16%, skin 9%, men’s products (Barber Shop) 8%, distribution 6%, other 6%, and beauty furniture 1%. It became. In particular, the International Beauty Industry Trade Association (IBITA) has organized and participated in the Korean Pavilion every year since 2015, except for 2020 when the exhibition was canceled. In 2022, 18 companies participated on a scale of about 140 Sqm², and various companies such as basic cosmetics such as mask packs, creams, and serums, mascara and cushion products, beauty molding rooms, fillers, microchip patches, and konjac sponges participated in the IBITA Korean Pavilion. did
Due to the COVID-19 situation, the Korean pavilion was the only one to participate in the national pavilion among the exhibition stands, and it attracted all attention from Mexican buyers and overseas visitors to the IBITA Korean pavilion, as they could check out various cosmetics and beauty products. As Mexico entered the stabilization period of the corona, interest in personal care and hygiene increased, and preference for Korean cosmetic beauty products with good quality and price competitiveness was very high, so Korean cosmetic beauty companies are planning to pioneer through the Mexican beauty exhibition to advance into South America. It is good to prepare, the officials \
Editor Junbeom
