“The charm of ‘K-fashion’ also worked in Japan.” ‘The Hyundai Global’ Tokyo pop-up exceeds KRW 1.3 billion in sales in just one month
On the 10th of last month, Hyundai Department Store announced on the 12th that sales of the “THE HYUNDAI GLOBAL” pop-up store opened at the Parco Department Store Shibuya branch in Tokyo, Japan exceeded approximately 1.3 billion won in one month.
Hyundai Department Store said that this exceeded its original goal by 50% and is the highest ever in terms of Parco Department Store pop-up store sales.
According to Hyundai Department Store, on the first day of opening, the pop-up store on the third floor of the department store received an enthusiastic response, with the waiting line extending all the way to the basement level.
On the 24th of last month, when the domestic designer brand Mathen Kim store opened, more than 3,000 customers flocked to the store, which is said to have been the highest number of visitors among domestic fashion pop-up stores held in Japan. To date, the cumulative number of visitors is more than 50,000.
Hyundai Department Store analyzed this as a synergy effect created by the K-content craze in Japan combined with Hyundai Department Store’s know-how in operating pop-up stores with various experience programs.
Hyundai Department Store said, “It is meaningful in that it not only raised the brand image of Hyundai Department Store in Japan, but also proved the potential for success of K-fashion brands.”
The Hyundai Global is a K-content export platform where Hyundai Department Store introduces competitive Korean brands to famous overseas retailers.
Hyundai Department Store directly carries out all export-related matters, including import and export customs clearance, and store operation-related negotiations with overseas retailers, making it easier for brands to enter overseas markets.
The Hyundai Global will operate in Japan until the 28th of next month, and announced that it will introduce new brands on a weekly basis in line with the purpose of introducing various K-fashion brands to more Japanese consumers.
Noyce, Marite-François Gerber, and Matin Kim were introduced sequentially, and in the future, Korean fashion brands such as Portsports, Everline, and The Barnet will be introduced to local consumers.
Next, from the 15th of next month, a store for the tvN drama ‘Seonjae and Jump’, which was a hit in Japan, will be opened.
An official from Hyundai Department Store said, “As The Hyundai Global has received more attention than expected in Japan, sales are expected to reach approximately 4 billion won by the end of the event,” and “We are also successfully operating a K-content specialty store scheduled to be held in Thailand in the future. “We will be reborn as a global company that matches our expectations and reality,” he said.
Editor. Seyeong Hong
