2023 Cosmoprof Las Vegas in North America, International Beauty Industry Trade Association pre-promotion and invitation to overseas buyers, and IBITA Korean Pavilion exhibitors are expected to achieve great results
International Beauty Industry Trade Association (IBITA) Chairman Yoon Ju-taek participated in the 2022 North American Cosmoprof Expo (July 12-14 last year) as the IBITA Korean Pavilion, and achieved great results amidst the popularity of K-Beauty. After finishing, I started recruiting participants for the 2023 North American Cosmoprof IBITA Korean Pavilion.
Cosmoprof North America (CPNA) has been held annually at the Mandalay Bay Convention Center in Las Vegas, but will be held at the Las Vegas Convention Center (LVCC) in 2022-2023 . The 2022 exhibition is divided into sectors and halls for finished cosmetics, professional, and cosmo packs, increasing the concentration of buyers. . So, from 2024, the organizers made the final decision to move the event to the Mandela Bay Convention Center exhibition hall again.
Cosmoprof North America2023 is the Americas’ premier B2B beauty event, recognized for its dynamic growth and unique programs, and the 2022 Cosmoprof Las Vegas show, with over 50,000 attendees and 1,000 exhibitors, estimated by the organizers, will showcase unique brand launches, products and more. The discovery of new channels for innovation, distribution, packaging and manufacturing, and visits to key relationships with industry-leading experts and retailers helped exhibitors keep abreast of global market trends, officials said.
In particular, even without government support, much more cosmetic beauty companies and related organizations are flocking to the IBITA Korean Pavilion than government support. The first reason for this was the relationship between excellent overseas buyers (about 60,000 overseas buyers) and overseas networks (overseas organizations and foreign government agencies), chaired by International Beauty Industry Trade Association IBITA Yoon Ju-taek. This is because IBITA continues to promote the IBITA Korean Pavilion to buyers by sending promotional newsletters to inform about IBITA Korean Pavilion companies to about 60,000 overseas buyers owned by IBITA three months before the exhibition. Considering the effect of participating in the IBITA Korean Pavilion, this is an asset that is difficult to convert into money.
Second, trust and belief. The IBITA Korean Pavilion exhibitors are composed of excellent cosmetics and beauty companies representing Korea, and overseas buyers who have visited the IBITA Korean Pavilion from around the world for a long time, such as Cosmoprof Italy and Dubai Beauty World, Europe and the Middle East, must visit the IBITA Korean Pavilion and actively interact with the exhibitors. Exchanges to help businesses succeed.
Third, IBITA treats participating companies as if it were a family company, and all executives and employees provide continuous support and cooperation from the beginning of the exhibition recruitment to the end of the exhibition.
Chairman Yoon said, “It is an important role for the Korean Pavilion organizers to cooperate with the Korean Pavilion organizers in detail with local partners in the US so that all IBITA Korean Pavilion participants in this Cosmoprof North America 2023 can achieve good results and return home safely.” We will do our best to cooperate and support so that they can return home safely with good results.”
Editor Miso
