International Beauty Industry Trade Association to Operate Korea Pavilion at ‘2025 Beauty World Saudi Arabia’ to be Held in April Next Year

Saudi Arabia, once an ‘intolerant society’, is promoting ‘tolerant Islam’. Mohammed bin Salman (MbS)’s Saudi Arabia is rewriting the social contract in a traditional tribal state. In 2025, MbS is presenting a new vision for Saudi Arabia.

✅Beauty World Saudi Arabia, which will be held for 3 days from April 21 to 23, 2025, will open at the Riyadh International Convention and Exhibition Center (RICEC) in Riyadh, Saudi Arabia. The exhibition will be held in an exhibition hall of 14,860 sqm, with 340 companies from 35 countries participating, and over 10,000 visitors are expected.

This exhibition is known as a partner show of ‘World Beauty Worldwide’, a global beauty exhibition, and as a new exhibition in the Middle East region.

IBITA is actively supporting and leading the domestic beauty industry to actively advance into the global market by creating synergy between the dynamism of Korea’s cosmetics and beauty industry and Saudi Arabia’s high potential.

Editor. Hong Se-yeong