‘Thumbs Up’ Excellent Agricultural and Food Products Promotion Event… Opening Up Sales Channels

The Rural Development Administration (RDA) (Administrator Kwon Jae-han) will hold an agricultural and food product promotion event that received excellent reviews from retail distributors at the outdoor event venue of Lotte Mart Jamsil Branch from October 31 to November 6.

This promotional event was held to introduce products developed with support from the Rural Development Administration in one place and to provide an opportunity for them to settle into the market early.

This event will showcase 10 new varieties and products that were selected as having excellent marketability and bright market prospects in a marketability evaluation conducted on retail distributors.

We introduce 2 fresh food items (sweet potatoes ‘Hopungmi’, mushrooms ‘Seolwon’) and 8 processed food items (yogurt cream chapssaltteok, spicy soybean noodle meal kit, Haenam mini sweet potato bread, daerae is sweet, delicious japchae, Gangwon vegetable rice, Sapyeong full-moon rice cake, and Yujeongim seaweed kimchi) to consumers.

Sweet potato ‘Hopungmi’ is a pumpkin sweet potato variety developed by the Rural Development Administration, and is characterized by its excellent taste and high beta-carotene content. Mushroom ‘Seolwon’ is a unique oyster mushroom variety that boasts a soft and chewy texture.

Yogurt cream chapssal-tteok and spicy soybean noodle meal kits developed by young farmers are also drawing attention, while Haenam mini sweet potato bread, Gangwon persimmon juice, vegetable rice, and vegetable japchae made with local agricultural products are also noteworthy. Sapyeong full-moon rice cakes and Yu Jeong-im expert kimchi developed by Korean food experts are also expected to attract great interest from consumers.

The Rural Development Administration plans to hold store opening consultation sessions for online, offline, and home shopping purchasing managers (MDs) to secure sales channels for the new varieties and products participating in this promotional event.

Ha Du-jong, head of the Agricultural Industry Management Division of the Rural Development Administration, said, “We are conducting a marketability evaluation targeting consumers and distributors so that new varieties and products can quickly settle into the market,” and “The Rural Development Administration will provide generous support so that new products evaluated as having excellent marketability can lead to actual sales.”

Editor. Hong Se-yeong