IBITA is finally selected as a joint implementing organization with KOTRA by 2028, a great achievement for the beauty industry!!

IBITA Chairman Yoon Joo-tak, who specializes in the world’s best global network in the cosmetics and beauty field, and KOTRA President Kang Kyung-sung, who is the highest level of ethical organization in the public sector with fair and transparent business processing and honest management, said, “IBITA has been finally selected as the government-supported joint implementing organization for the Bologna Cosmoprof Fair in Italy from 2025 to 2028,” and great expectations and attention are focused on it in the cosmetics and beauty industry.

With this, it was a great feat that a total of 230 Korean cosmetic beauty companies, including 110 government-supported Korean pavilions and 120 IBITA Korean pavilions, were able to participate in the Bologna Cosmoprof Fair with government support, individual vouchers, local governments, or individually through IBITA. 
In addition, IBITA has signed agreements with government ministries in the Middle East, the UAE, and is active as the Korean representative office of the GCC (Global Cosmetics Cluster) of 19 countries in Europe, including France, Italy, Spain, the UK, the US, Germany, and Japan. Based on this, it is certain that IBITA supports the participation of Korean companies in promising global cosmetic beauty fairs.

In particular, as the representative office of the Korean Pavilion at Cosmoprof Bologna, Italy, IBITA has secured good locations in each hall, including the Korean National Pavilion, International Pavilion, Cosmetics Pavilion, Aesthetics Pavilion, Nail Pavilion, Hair Pavilion, and Premium Pavilion, providing opportunities for individual, independent, government-supported, local government-supported, and related organizations to rent booths and secure locations.

The world’s largest Cosmoprof in Bologna, Italy, which will be held for the 56th time in 2025, has 3,012 companies from 56 countries, 248,500 visitors as of 24 years ago, and operates 37 halls. In addition, the organizers predict that it will grow by at least 10% this year.

An official said that the fact that IBITA was selected as the final organization with the highest evaluation and easy win over competing organizations as the joint organizing organization with government-supported KOTRA for the world’s largest and best Cosmoprof exhibition in Bologna, Italy, was due to IBITA’s sincerity in serving only Korean cosmetics and beauty companies and its global overseas network of 45 countries, the only one in Korea, based on trust and honesty.

“The Cosmoprof fair in Bologna, Italy, to be held from March 20 to 23, 2025 (for three days), has prepared an exciting edition filled with new pavilions, special areas and a completely redesigned layout for the largest Cosmoprof community ever. It will become a wonderful and innovative global platform exhibition for buyers and visitors from all over the world,” said Yoon Ju-tak, Chairman of IBITA. “All parties involved have high expectations.”

Editor. Hong Se-yeong